Kiplinger.com

Online Media Kit

Kiplinger.com Demographics
Travel: Closer Look at Our Audience
Purchased travel online in the past 30 days: 25%
Shopped for travel online in the past 30 days: 43%
Shopped online for vacation packages in the past 30 days: 16%
Shopped online for airline tickets/reservations in the past 6 months: 65%
Shopped online for hotel/motel reservations in the past 6 months: 45%
Traveled for vacation in the past 3 months: 63%
Traveled on an airline for vacation in the past 3 months: 36%
Stayed in a hotel/motel for vacation in the past 3 months: 47%
Member of any hotel reward program: 47%
Taken 1+ round-trip flights for business in the past 30 days: 15%
Making 1+ overnight stays in a hotel/motel for business in the past 30 days: 25%
Purchased a car rental in the past 3 months: 34%

From @Plan 2008