Kiplinger.com

Online Media Kit

Kiplinger.com Demographics
Investing: Closer Look at Our Audience
We rank #1 among competitors for:
Own portfolios worth $50,000+:
  • worth $100,000+:
  • worth $250,000+:
  • worth $500,000+:
 60%
51%
37%
21%
Owning securities in the past year:
  • annuities past year:
 78%
25%
Owning the following mutual funds in the past 12 months:
  • corporate bond:
  • foreign stock managed:
  • stock index:
  • stock managed:
 14%
29%
15%
29%
Owning a self-directed IRA in the past 12 months: 33%
Having a brokerage account: 82%
Shopping for investments online in the past 6 months: 46%
Shopping online in last 6 months for money market funds:
  • stocks:
  • student loans:
 17%
29%
5%
Monitoring investments/stocks in the past 30 days: 70%
Frequently providing advice on financial information: 23%

From @Plan 2008
Competitors: Forbes.com, SmartMoney, BusinessWeek Online, CNNMoney