| Closer Look at Our Audience | |
|---|---|
| Male: | 55% |
| Female: | 45% |
| Age: | 70% between 35-64 |
| Average Annual Income: | $91,000 |
| HHI $75K+: | 57% |
| HHI $100K+: | 35% |
| Professional/Managerial: | 41% |
| C-Level or Senior Management: | 18% |
| Business Decision Makers/Influencers: | 38% |
| College/Post-College Grads: | 73% |
| Marital Status: | 77% Married |
| Homeowners: | 93% |
From @Plan 2008
