| Cars: Closer Look at Our Audience | |
|---|---|
| Personally own or lease a vehicle: | 96% |
| Purchased their current car/truck in new condition: | 67% |
| Purchased a car or truck in past 6 months: | 21% |
| Own a vehicle from year 2002 or newer: | 32% |
| Shopped online for automobiles in past 6 months: | 38% |
| Frequently provide advice to others on cars/trucks: | 14% |
| Own a domestic vehicle: | 64% |
| Own an imported vehicle: | 56% |
| Own an Asian vehicle: | 47% |
From @Plan 2008
