Kiplinger.com

Online Media Kit

Kiplinger.com Demographics
Cars: Closer Look at Our Audience
Personally own or lease a vehicle: 96%
Purchased their current car/truck in new condition: 67%
Purchased a car or truck in past 6 months: 21%
Own a vehicle from year 2002 or newer: 32%
Shopped online for automobiles in past 6 months: 38%
Frequently provide advice to others on cars/trucks: 14%
Own a domestic vehicle: 64%
Own an imported vehicle: 56%
Own an Asian vehicle: 47%

From @Plan 2008